Sena Technologies Integrates 'Sound by Bose' into New Flagship Models 60S EVO and 60X

Sena Technologies, a global leader in team communication systems, announced on March 16th that it will incorporate 'Sound by Bose' technology into its new model lineup this year. The company has long focused on enhancing the auditory experience in extreme environments, such as motorcycling, where high-speed wind noise, engine sounds, and road noise can significantly impair audio signal clarity.

Sena has refined its acoustic architecture across its communication platforms to ensure that music and voice communications remain clear and stable, even at high speeds. The integration of 'Sound by Bose' technology into Sena's communication architecture is a significant step forward. By utilizing Bose's waveform audio engine and sound design tuning, Sena aims to deliver a clearer and richer sound experience in real-world riding conditions. The speakers have been precisely tuned by Bose to minimize signal distortion during high-speed rides, while the microphone system, combined with Sena's AI-based noise control algorithms, greatly enhances the stability of voice transmission.

The result is a well-balanced design that maintains the clarity of music, intercom, and navigation voice prompts without diminishing the rider's awareness of their surroundings. The 'Sound by Bose' technology will first be applied to Sena's next-generation flagship models, the 60S EVO and 60X. These models combine the latest Mesh Intercom 3.0 platform with AI-based noise control features, providing stable group communication and voice recognition even at high speeds.

Dr. Lee Won-Hee, Head of Sena's Product Division, stated, "This is an opportunity to elevate Sena's premium audio strategy to the next level. We will continue to enhance the auditory experience for riders on the road." Sena's collaboration with Bose aims to expand premium audio strategies beyond simple sound quality competitiveness to include audio technology optimized for challenging riding environments.